Consumer resistance to innovation—a behavioral reasoning perspective
Crossref DOI link: https://doi.org/10.1007/s11747-014-0399-0
Published Online: 2014-08-12
Published Print: 2015-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Claudy, Marius C.
Garcia, Rosanna
O’Driscoll, Aidan
Text and Data Mining valid from 2014-08-12