Understanding loyalty program effectiveness: managing target and bystander effects
Crossref DOI link: https://doi.org/10.1007/s11747-014-0405-6
Published Online: 2014-08-22
Published Print: 2016-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Steinhoff, Lena
Palmatier, Robert W.
Text and Data Mining valid from 2014-08-22