Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes
Crossref DOI link: https://doi.org/10.1007/s11747-014-0420-7
Published Online: 2014-12-11
Published Print: 2015-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Krush, Michael T.
Sohi, Ravipreet S.
Saini, Amit
Text and Data Mining valid from 2014-12-11