Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
Crossref DOI link: https://doi.org/10.1007/s11747-014-0422-5
Published Online: 2015-01-20
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hsu, Liwu
Fournier, Susan
Srinivasan, Shuba
Text and Data Mining valid from 2015-01-20