The interplay of innovation, brand, and marketing mix variables in line extensions
Crossref DOI link: https://doi.org/10.1007/s11747-015-0437-6
Published Online: 2015-04-10
Published Print: 2015-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sinapuelas, Ian Clark S.
Wang, Hui-Ming Deanna
Bohlmann, Jonathan D.
Text and Data Mining valid from 2015-04-10