Building, measuring, and profiting from customer loyalty
Crossref DOI link: https://doi.org/10.1007/s11747-015-0439-4
Published Online: 2015-04-29
Published Print: 2015-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Watson, George F. IV
Beck, Joshua T.
Henderson, Conor M.
Palmatier, Robert W.
Text and Data Mining valid from 2015-04-29
Article History
Received: 5 September 2014
Accepted: 23 March 2015
First Online: 29 April 2015