Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
Crossref DOI link: https://doi.org/10.1007/s11747-015-0440-y
Published Online: 2015-04-18
Published Print: 2015-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Baumeister, Christoph
Scherer, Anne
Wangenheim, Florian v.
Text and Data Mining valid from 2015-04-18