Document is current

Any future updates will be listed below

Understanding the interplay between brand and innovation management: findings and future research directions

Crossref DOI link: https://doi.org/10.1007/s11747-015-0445-6

Published Online: 2015-05-14

Published Print: 2015-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

About CrossMark