Introduction to the special section “Brand and Innovation Interdependency”
Crossref DOI link: https://doi.org/10.1007/s11747-015-0448-3
Published Online: 2015-08-06
Published Print: 2015-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bayus, Barry
Brexendorf, Tim Oliver
Keller, Kevin Lane
Text and Data Mining valid from 2015-08-06