Living brands: consumer responses to animated brand logos
Crossref DOI link: https://doi.org/10.1007/s11747-015-0449-2
Published Online: 2015-05-31
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Brasel, S. Adam
Hagtvedt, Henrik
Text and Data Mining valid from 2015-05-31
