Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
Crossref DOI link: https://doi.org/10.1007/s11747-015-0455-4
Published Online: 2015-07-07
Published Print: 2016-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Voorhees, Clay M.
Brady, Michael K.
Calantone, Roger
Ramirez, Edward
Text and Data Mining valid from 2015-07-07