Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideas
Crossref DOI link: https://doi.org/10.1007/s11747-015-0469-y
Published Online: 2016-01-04
Published Print: 2016-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Fombelle, Paul W.
Bone, Sterling A.
Lemon, Katherine N.
Text and Data Mining valid from 2016-01-04