Do loyal customers really pay more for services?
Crossref DOI link: https://doi.org/10.1007/s11747-016-0491-8
Published Online: 2016-08-08
Published Print: 2017-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Umashankar, Nita
Bhagwat, Yashoda
Kumar, V.
License valid from 2016-08-08
