Interesting and impactful research: on phenomena, theory, and writing
Crossref DOI link: https://doi.org/10.1007/s11747-016-0499-0
Published Online: 2016-09-12
Published Print: 2017-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tellis, Gerard J.
License valid from 2016-09-12