It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
Crossref DOI link: https://doi.org/10.1007/s11747-016-0511-8
Published Online: 2017-01-26
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Berry, Christopher
Burton, Scot
Howlett, Elizabeth
License valid from 2017-01-26