Accessing the influence of strategic marketing research on generating impact: moderating roles of models, journals, and estimation approaches
Crossref DOI link: https://doi.org/10.1007/s11747-017-0518-9
Published Online: 2017-02-01
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kumar, V
Sharma, Amalesh
Gupta, Shaphali
License valid from 2017-02-01