Are conservative approaches to new product selling a blessing in disguise?
Crossref DOI link: https://doi.org/10.1007/s11747-017-0521-1
Published Online: 2017-04-06
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
van der Borgh, Michel
Schepers, Jeroen
Funding for this research was provided by:
Eindhoven University of Technology
License valid from 2017-04-06