Can attempts to delight customers with surprise gains boomerang? A test using low-price guarantees
Crossref DOI link: https://doi.org/10.1007/s11747-017-0522-0
Published Online: 2017-03-09
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dutta, Sujay
Guha, Abhijit
Biswas, Abhijit
Grewal, Dhruv
Text and Data Mining valid from 2017-03-09
Article History
Received: 29 June 2016
Accepted: 26 January 2017
First Online: 9 March 2017