The customer value proposition: evolution, development, and application in marketing
Crossref DOI link: https://doi.org/10.1007/s11747-017-0523-z
Published Online: 2017-03-18
Published Print: 2017-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Payne, Adrian
Frow, Pennie https://orcid.org/0000-0002-9828-1220
Eggert, Andreas
License valid from 2017-03-18
