When marketing strategy meets culture: the role of culture in product evaluations
Crossref DOI link: https://doi.org/10.1007/s11747-017-0525-x
Published Online: 2017-03-20
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Song, Reo
Moon, Sangkil
Chen, Haipeng
Houston, Mark B.
License valid from 2017-03-20