Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
Crossref DOI link: https://doi.org/10.1007/s11747-017-0532-y
Published Online: 2017-04-10
Published Print: 2018-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hulland, John
Baumgartner, Hans
Smith, Keith Marion
License valid from 2017-04-10
