The copycat CMO: firms’ imitative behavior as an explanation for CMO presence
Crossref DOI link: https://doi.org/10.1007/s11747-017-0533-x
Published Online: 2017-04-22
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wiedeck, Cecilia
Engelen, Andreas
License valid from 2017-04-22