Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
Crossref DOI link: https://doi.org/10.1007/s11747-017-0541-x
Published Online: 2017-05-18
Published Print: 2017-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hilken, Tim http://orcid.org/0000-0003-1193-4231
de Ruyter, Ko
Chylinski, Mathew
Mahr, Dominik
Keeling, Debbie I.
Funding for this research was provided by:
Maastricht University
License valid from 2017-05-18