Pricing hybrid bundles by understanding the drivers of willingness to pay
Crossref DOI link: https://doi.org/10.1007/s11747-017-0546-5
Published Online: 2017-06-03
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Meyer, Jeffrey
Shankar, Venkatesh
Berry, Leonard L.
License valid from 2017-06-03
