Why do suppliers choose wholesale price contracts? End-of-season payments disincentivize retailer marketing effort
Crossref DOI link: https://doi.org/10.1007/s11747-017-0550-9
Published Online: 2017-06-29
Published Print: 2018-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Devlin, Anna G.
Elmaghraby, Wedad
Hamilton, Rebecca W.
Funding for this research was provided by:
National Science Foundation (ADVANCE Seed Grant)
Text and Data Mining valid from 2017-06-29
Version of Record valid from 2017-06-29
Article History
Received: 21 June 2016
Accepted: 30 May 2017
First Online: 29 June 2017