Effects of offline ad content on online brand search: insights from super bowl advertising
Crossref DOI link: https://doi.org/10.1007/s11747-017-0551-8
Published Online: 2017-07-05
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chandrasekaran, Deepa
Srinivasan, Raji https://orcid.org/0000-0003-2508-9630
Sihi, Debika
License valid from 2017-07-05
