Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
Crossref DOI link: https://doi.org/10.1007/s11747-017-0554-5
Published Online: 2017-07-15
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Petersen, J. Andrew http://orcid.org/0000-0003-2464-4591
Kumar, V.
Polo, Yolanda
Sese, F. Javier
License valid from 2017-07-15