Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations
Crossref DOI link: https://doi.org/10.1007/s11747-017-0568-z
Published Online: 2017-11-14
Published Print: 2018-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Newman, Christopher L.
Burton, Scot
Andrews, J. Craig
Netemeyer, Richard G.
Kees, Jeremy
License valid from 2017-11-14