Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities
Crossref DOI link: https://doi.org/10.1007/s11747-017-0574-1
Published Online: 2018-01-05
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Arunachalam, S.
Ramaswami, Sridhar N.
Herrmann, Pol
Walker, Doug
License valid from 2018-01-05