Initiating value co-creation: Dealing with non-receptive customers
Crossref DOI link: https://doi.org/10.1007/s11747-018-0577-6
Published Online: 2018-02-28
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Malshe, Avinash
Friend, Scott B.
Text and Data Mining valid from 2018-02-28
Article History
Received: 13 February 2017
Accepted: 9 February 2018
First Online: 28 February 2018