Identity change vs. strategy change: the effects of rebranding announcements on stock returns
Crossref DOI link: https://doi.org/10.1007/s11747-018-0579-4
Published Online: 2018-03-06
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zhao, Yanhui
Calantone, Roger J.
Voorhees, Clay M.
Text and Data Mining valid from 2018-03-06
Article History
Received: 26 February 2017
Accepted: 15 February 2018
First Online: 6 March 2018