Building and leveraging sports brands: evidence from 50 years of German professional soccer
Crossref DOI link: https://doi.org/10.1007/s11747-018-0580-y
Published Online: 2018-04-25
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Wetzel, Hauke A. http://orcid.org/0000-0001-8428-8168
Hattula, Stefan
Hammerschmidt, Maik
van Heerde, Harald J.
Text and Data Mining valid from 2018-04-25
Article History
Received: 16 December 2016
Accepted: 2 March 2018
First Online: 25 April 2018