Unstructured data in marketing
Crossref DOI link: https://doi.org/10.1007/s11747-018-0581-x
Published Online: 2018-06-12
Published Print: 2018-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Balducci, Bitty
Marinova, Detelina
Text and Data Mining valid from 2018-06-12
Article History
Received: 7 November 2017
Accepted: 4 April 2018
First Online: 12 June 2018