I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
Crossref DOI link: https://doi.org/10.1007/s11747-018-0600-y
Published Online: 2018-08-13
Published Print: 2018-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Garnefeld, Ina
Böhm, Eva
Klimke, Lena
Oestreich, Andrea
Text and Data Mining valid from 2018-08-13
Article History
Received: 17 May 2017
Accepted: 30 July 2018
First Online: 13 August 2018