Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
Crossref DOI link: https://doi.org/10.1007/s11747-018-0609-2
Published Online: 2018-10-05
Published Print: 2019-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Hochstein, Bryan
Bolander, Willy http://orcid.org/0000-0001-5578-631X
Goldsmith, Ronald
Plouffe, Christopher R.
Text and Data Mining valid from 2018-10-05
Article History
Received: 12 August 2017
Accepted: 23 September 2018
First Online: 5 October 2018