Theoretical underpinnings of research in strategic marketing: a commentary
Crossref DOI link: https://doi.org/10.1007/s11747-018-0612-7
Published Online: 2018-10-25
Published Print: 2019-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Varadarajan, Rajan
Text and Data Mining valid from 2018-10-25
Article History
First Online: 25 October 2018