Getting more likes: the impact of narrative person and brand image on customer–brand interactions
Crossref DOI link: https://doi.org/10.1007/s11747-019-00632-2
Published Online: 2019-02-07
Published Print: 2019-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Chang, Yaping
Li, You http://orcid.org/0000-0002-4281-9263
Yan, Jun
Kumar, V.
Funding for this research was provided by:
National Natural Science Foundation of China (No.71720107004)
Text and Data Mining valid from 2019-02-07
Article History
Received: 15 March 2018
Accepted: 14 January 2019
First Online: 7 February 2019