Unintended reward costs: the effectiveness of customer referral reward programs for innovative products and services
Crossref DOI link: https://doi.org/10.1007/s11747-019-00635-z
Published Online: 2019-02-09
Published Print: 2019-05
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dose, David B.
Walsh, Gianfranco
Beatty, Sharon E.
Elsner, Ralf
Funding for this research was provided by:
Aston University
Text and Data Mining valid from 2019-02-09
Article History
Received: 16 May 2017
Accepted: 17 January 2019
First Online: 9 February 2019