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A theoretical model of the formation and dissolution of emerging market international marketing alliances

Crossref DOI link: https://doi.org/10.1007/s11747-019-00641-1

Published Online: 2019-02-28

Published Print: 2020-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Pedada, Kiran

Arunachalam, S.

Dass, Mayukh https://orcid.org/0000-0002-7755-746X
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Text and Data Mining valid from 2019-02-28

Version of Record valid from 2019-02-28
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Article History

Received: 30 August 2018

Accepted: 13 February 2019

First Online: 28 February 2019