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Mobile searching versus online searching: differential effects of paid search keywords on direct and indirect sales

Crossref DOI link: https://doi.org/10.1007/s11747-019-00649-7

Published Online: 2019-04-22

Published Print: 2019-11

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Wang, Feng

Zuo, Li

Yang, Zhi

Wu, Yueyan
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71772058)

National Natural Science Foundation of China (71402049)

National Natural Science Foundation of China (71573079)
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Text and Data Mining valid from 2019-04-22
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Article History

Received: 6 January 2018

Accepted: 21 March 2019

First Online: 22 April 2019