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The effects of loyalty program introduction and design on short- and long-term sales and gross profits

Crossref DOI link: https://doi.org/10.1007/s11747-019-00652-y

Published Online: 2019-04-22

Published Print: 2019-07

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Chaudhuri, Malika

Voorhees, Clay M. http://orcid.org/0000-0002-1673-8953
Beck, Jonathan M.
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Text and Data Mining valid from 2019-04-22
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Article History

Received: 8 March 2018

Accepted: 3 April 2019

First Online: 22 April 2019