Sponsorship-linked marketing: research surpluses and shortages
Crossref DOI link: https://doi.org/10.1007/s11747-019-00654-w
Published Online: 2019-05-18
Published Print: 2020-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Cornwell, T. Bettina http://orcid.org/0000-0001-5686-7875
Kwon, Youngbum
Text and Data Mining valid from 2019-05-18
Version of Record valid from 2019-05-18
Article History
Received: 16 August 2018
Accepted: 12 April 2019
First Online: 18 May 2019