The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
Crossref DOI link: https://doi.org/10.1007/s11747-019-00660-y
Published Online: 2019-05-18
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Woodroof, Parker J. http://orcid.org/0000-0003-3642-6057
Deitz, George D.
Howie, Katharine M.
Evans, Robert D. Jr
Text and Data Mining valid from 2019-05-18
Version of Record valid from 2019-05-18
Article History
Received: 12 February 2018
Accepted: 25 April 2019
First Online: 18 May 2019