When pushing back is good: the effectiveness of brand responses to social media complaints
Crossref DOI link: https://doi.org/10.1007/s11747-019-00661-x
Published Online: 2019-05-18
Published Print: 2019-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Johnen, Marius
Schnittka, Oliver
Funding for this research was provided by:
Deutsche Forschungsgemeinschaft (SA 550/3-1)
Text and Data Mining valid from 2019-05-18
Version of Record valid from 2019-05-18
Article History
Received: 13 March 2018
Accepted: 25 April 2019
First Online: 18 May 2019