Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures
Crossref DOI link: https://doi.org/10.1007/s11747-019-00671-9
Published Online: 2019-07-20
Published Print: 2020-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Winkler, Hans-Jörg
Rieger, Verena
Engelen, Andreas
Text and Data Mining valid from 2019-07-20
Version of Record valid from 2019-07-20
Article History
Received: 19 May 2018
Accepted: 21 June 2019
First Online: 20 July 2019