The impact of unprofitable customer management strategies on shareholder value
Crossref DOI link: https://doi.org/10.1007/s11747-019-00686-2
Published Online: 2019-08-17
Published Print: 2020-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Feng, Hui
Morgan, Neil A. https://orcid.org/0000-0002-2373-7158
Rego, Lopo L.
Text and Data Mining valid from 2019-08-17
Version of Record valid from 2019-08-17
Article History
Received: 19 August 2018
Accepted: 31 July 2019
First Online: 17 August 2019