Communicating brand biographies effectively: the role of communication source
Crossref DOI link: https://doi.org/10.1007/s11747-019-00689-z
Published Online: 2019-09-13
Published Print: 2020-07
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tezer, Ali
Bodur, H. Onur
Grohmann, Bianca
Text and Data Mining valid from 2019-09-13
Version of Record valid from 2019-09-13
Article History
Received: 12 September 2017
Accepted: 19 August 2019
First Online: 13 September 2019