Personalized mobile marketing strategies
Crossref DOI link: https://doi.org/10.1007/s11747-019-00693-3
Published Online: 2019-10-16
Published Print: 2020-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Tong, Siliang
Luo, Xueming
Xu, Bo
Text and Data Mining valid from 2019-10-16
Version of Record valid from 2019-10-16
Article History
First Online: 16 October 2019