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How artificial intelligence will change the future of marketing

Crossref DOI link: https://doi.org/10.1007/s11747-019-00696-0

Published Online: 2019-10-10

Published Print: 2020-01

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Davenport, Thomas

Guha, Abhijit

Grewal, Dhruv

Bressgott, Timna
Funding

Funding for this research was provided by:

Maastricht University
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Text and Data Mining valid from 2019-10-10

Version of Record valid from 2019-10-10
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Article History

First Online: 10 October 2019