New vistas for marketing strategy: digital, data-rich, and developing market (D3) environments
Crossref DOI link: https://doi.org/10.1007/s11747-019-00698-y
Published Online: 2019-10-29
Published Print: 2019-11
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sridhar, Shrihari
Fang, Eric
Text and Data Mining valid from 2019-10-29
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First Online: 29 October 2019
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